© Copyright PR Worx 2019. All rights reserved  - Contact Us

Media Release

PR GURU WINS AFRICA’S WOMEN LEADERS AWARD

Managing Director and founder of PR Worx as well as Status Reputation Management Consultancy, Madelain Roscher was today awarded the 2019 Africa Women Leadership Award by the World Women Leadership Congress and Awards.

 

“I am honoured to have been awarded such a prestigious accolade. To be acknowledged for the work I am doing within the communications sector and political space as a female African leader is indeed a humbling experience,” says Roscher.

 

The Women Leadership Awards were hosted and presented by CMO Asia to globally honour women who achieve excellence in displaying leadership in their respective fields of business. 

 

The Awards seek to celebrate female leadership in several geographic regions as part of their build up towards the World Women Leadership Congress. This morning’s event held in Sandton acknowledged some of the continent’s finest female leaders and achievers in organisations who in turn believe in producing leaders in their respective fields. This includes leaders of change, leaders who are iconic and leaders who committed to driving a talent management strategy alliance within the vision and the mission of the company.

The list of nominees boasted the who’s who of female professional talent across Africa who are not only setting the bar, but those whom the judging panel felt were actually doing extraordinary work in their respective fields. 

In order to even be considered, nominees needed to be recognised by the judging panel for:

•building a sustainable leadership pipeline in their own organisations; 

•storytelling; 

•gender specific specialisation at work; 

•empowerment; 

•impacting social change; and

•ability to influence their industry, the country and the continent at large.

 

“Understanding how stringent the judging process was, makes me even more appreciative to have been recognised in this manner. To be recognised for my commitment to impacting the continent as a whole, is indeed a great honour,” continues Roscher.

 

This is not the only reason Roscher has reason to celebrate. Last month Roscher’s firm, PR Worx, was awarded the PMR Africa Award as the Best Public Relations company in Ekuhuleni the ninth consecutive year, bringing the total number of awards the company and its Managing Director have won in 17 years to 48 awards.

 

 “I never entered this industry for the recognition or the awards. I do what I do because I am passionate about making a real and remarkable difference in Africa, which makes winning these types of accolades all the sweeter. I truly believe that as long as you remain true to yourself and are willing to put in 150% in all that you do, you will always yield positive results,” Roscher concluded.

On the eve of Youth Day, the National Employers’ Association of South Africa (NEASA) remains concerned about the high unemployment rate in general but especially amongst young people, describing the current status quo as worrisome. NEASA Chief Executive, Gerhard Papenfus, is of the view that the current 55.2% joblessness rate among the youth is simply unacceptable.

‘Throughout the country, only 1 in 3 young people of working age are employed. This distressing statistic does not only indicate the limited earnings potential and future prospects of these youths but is worsened by subdued business growth and unsustainable pressure on governments social programs. 

Recent figures from Statistics South Africa show increasingly more young people are out of work. The official unemployment rate has risen from 27.1% previously, to 27.6% for the period from January to March 2019.The unofficial unemployment rate is closer to 40%. An estimated 237 000 people lost their jobs in the first quarter of 2019 with the overall number of unemployed standing at 6.2 million. Although government is still adamant that it will meet its objective of creating nearly 300 000 jobs per annum, Papenfus says this target is not realistic.
 

GIVING THE YOUTH A KICKSTART

ADVANCED HAIR STUDIO NAMES DERICK HOUGAARD AS LATEST AMBASSADOR

Leading hair restoration company, Advanced Hair Studio has named former Springbok flyhalf, Derick Hougaard as its new South African ambassador. 

 

Hougaard joins a long list of international athletes and celebrities who have become representatives of the Advanced Hair Studio brand. 

 

“I’m really excited to be a part of something as innovative as the treatments offered by Advanced Hair Studio. Balding can affect anyone, whether it’s due to age or genetics. When it does happen, it brings with it a loss of confidence.  But I am happy to see the progress Advanced Hair Studio has made in reversing my hair loss,” Hougaard says. 

SMALL BUSINESS CAN FLOURISH IN A DOWNWARD ECONOMY

During an economic recession or downturn, small businesses are often hit the hardest. Budget constraints, reduced spending power and inadequate preparedness for a recession can make it impossible for a small business to survive. Some industries are affected more than others, and typically luxury services suffer first as both business and private customers cut back on spending. IT Accounting Company, Osidon, says it is possible for small and medium enterprises to flourish within a downward economy. Chief Executive Officer, Hennie Ferreira.
 

The National Employers’ Association of South Africa (NEASA) has challenged all South Africans to create the environment they envision instead of waiting on government to ensure a conducive climate. NEASA’s comments come as President Cyril Ramaphosa’s new cabinet meets for a two-day Lekgotla starting tomorrow to discuss key priorities. NEASA Chief Executive, Gerhard Papenfus: 

 

‘Many South Africans are waiting for some sort of extraordinary intervention to save us from our national predicament. Who will lead us to a better place, they wonder; while they sit and wait,’ says Papenfus.
 

SOUTH AFRICANS MUST TAKE OWNERSHIP OF THEIR OWN CIRCUMSTANCES TO SUCCEED

A NEW SKILL SET FOR SOUTH AFRICA TO COMPETE WITH THE WORLD

 

The National Employers’ Association of South Africa (NEASA) has challenged all South Africans to create the environment they envision instead of waiting on government to ensure a conducive climate. NEASA’s comments come as President Cyril Ramaphosa’s new cabinet meets for a two-day Lekgotla starting tomorrow to discuss key priorities. NEASA Chief Executive, Gerhard Papenfus: 

 

‘Many South Africans are waiting for some sort of extraordinary intervention to save us from our national predicament. Who will lead us to a better place, they wonder; while they sit and wait,’ says Papenfus.
 

By Felleng Yende

The Industrial Revolution dates back to the 1700s in Britain, which brought with it the rural-urban migration. People flocked to cities to access economic opportunities in large scale manufacturing factories, with steam, water and coal at the forefront of this revolution. A new way of conducting business was born. The capitalist economic system as we know it today was fashioned during this era, which was bolstered by the following two revolutions: electricity, as well as electronics and automation.   

Fast forward to the 21stCentury and human beings are merging the capabilities of both human and machine to usher in the era of Artificial Intelligence (AI), 3D printing, biometrics, amongst other phenomenon’s that are in the process of changing society forever. The Fourth Industrial Revolution also known as Industry 4.0 is all about “cyber-physical systems” according to the World Economic Forum. 

JAPANESE EMBASSY OPENS UP APPLICATIONS FOR MEXT SCHOLARSHIPS

The Embassy of Japan in South Africa has opened up applications for the Ministry of Education, Culture, Sports, Science, and Technology (MEXT) Scholarship Programme 2020. 

 

“The MEXT programme offers scholarships to students who wish to study at Japanese universities. Interested parties must submit their applications no later than the deadline of the 31st of May 2019 to the Embassy of Japan,” says Embassy Spokesperson, Taro Sawada.  

 

The MEXT scholarship is open to students wishing to complete a masters or PhD degree; engage in teacher training programmes or study towards an undergraduate degree, as well as learners wishing to acquire knowledge on Japanese studies. The MEXT programme covers a wide field of disciplines including science, technology, law, literature, and architecture.  

PR WORX WINS AT 2019 PRISA PRISM AWARDS

Commitment to communications excellence and creativity ensured that public relations company PR Worx was one of the highest awarded agencies at this year’s PRISA PRISM Awards with a total of 6 awards, including a silver in the Campaign of the Year category. This brings the firm’s total PRISM wins to 48 trophies in various categories over the past seven years, which confirms PR Worx’s dedication to incorporating strategy, creativity and professionalism into all their communication campaigns.

 INTRODUCING THE WORLD’S FIRST ONLINE DIGITAL ACCOUNTANT 

The IT Accountant group, Osidon, has introduced the world’s first online digital accountant, aimed at lending a helping hand to SMME’s and entrepreneurs, paving the way for job creation and increased compliance. The initiative was launched on 2 May 2019, in Rosebank, Johannesburg by Osidon Chief Executive Officer and founder, Hennie Ferreira. 

‘This initiative is the first of its kind in the world, created and developed on South African soil. Traditional accounting services have failed to do the job at hand. That is why we have created a new era in the accounting industry, by pushing the boundries and rethinking traditional methods. 

GOOD CORPORATE GOVERNANCE SHOULD BE A WAY OF LIFE

With all that goes into managing and ultimately growing a business, regulatory progression steps may be unintentionally overlooked along the way, exposing the business to risk. Good corporate governance practices ensure the whole organisation understands policies related to risk mitigation and the business stays on top of its decision-making processes, says Director of Malander Group, Lyle Malander.

“Good governance is about ensuring an organisation can be trusted to do the right thing, even when there is no regulatory body in place. It speaks to internal business regulation, transparency, good corporate culture, employee buy-in and being an overall good corporate citizen,” Malander says. 

PILOT CRUSHTEC AND SANRAL ENTER INTO MOU TO PROMOTE TRANSFORMATION AND EMPOWERMENT IN SOUTH AFRICA

SANRAL has taken yet another step to open up the construction industry to small players, easing the barriers to entry for black companies.

South Africa has the longest and best road network on the continent. The continuous expansion and maintenance thereof generates billions in revenue for the construction industry and employs tens of thousands of individuals. The barriers to entry for newcomers wishing to take advantage of this lucrative sector are, however, restrictive due to the high cost of capital equipment, access to funding and lack of expertise in the field. 

It is with this in mind that Pilot Crushtec and SANRAL have signed a memorandum of understanding (MoU) that will, among others, give small to medium enterprises access to expertise and machinery required to tender and execute major SANRAL projects usually the domain of larger corporate entities. 

AFRICAN SOLUTIONS FOR AFRICAN CHALLENGES 

Pilot Crushtec International, southern Africa's leading supplier of quarrying and mining equipment, has added another winner, and world first to its stable of products. The DoppiaTrac DR400 is a track mounted, self-driven, feeding, crushing and stockpiling machine for medium to hard bituminous coal crushing applications, and its fitted with a purpose designed 3636 double drum roll.

 

The concept for the DoppiaTrac was born, like so many great ideas, from a client requirement to which there was no ready solution.

EMBASSY OF JAPAN HANDS OVER MOBILE CLINIC TO PARTNERS IN SEXUAL HEALTH

In a bid to promote the sexual well-being of Cape Town communities, the Embassy of Japan in South Africa handed over a mobile clinic to the Partners in Sexual Health (PSH) on Thursday, April 25th, 2019.

 

“Initiatives such as this one have a direct effect on the community. The mobile clinic will ensure that all community members, even those that are far from the district and municipal clinics, have access to HIV testing, pregnancy testing and family planning resources. Partners in Sexual Health will also be better equipped in fighting against the HIV epidemic,” says Mr Yasushi Naito, Counsellor of the Consul of Japan in Cape Town. 

 

The mobile clinic is the latest in the series of funding initiatives by the Government of Japan, through the Grant Assistance for Grassroots Human Security Projects (GGP) funding scheme, which has been funding development projects in South Africa since 1990.

BLUE SKIES AHEAD FOR LUSITO LAND SECOND WEEKEND

Worried that your Easter holiday got in the way of attending this year’s Lusito Land festival? Or perhaps the rain kept you away over the long weekend? Now you are left feeling as if you lost the chance to attend this year’s Lusito Land…

 

Well, worry no longer as Lusito Land have excellent news for you. Not only is the Festival running this weekend Friday – Sunday, but they’ve also checked the weather report and its blue skies ahead.

TAKING THE STING OUT OF COMPANY REGISTRATIONS

South Africa is the second largest economy in Africa and ranking among the top conducive markets when it comes to the ease of doing business compared to international counterparts. In fact, the country continues to attract the international business community. On the local front, government has been encouraging citizens to create their own businesses as part of concerted efforts to address the high unemployment rate, currently at 26.6%. 


Some regard the business environment as challenging for new entrepreneurs and many are struggling to navigate through the maze of red tape to give the proverbial first step to set up shop. While coming up with and starting a SMME is a tough enough task as is, one of the crucial steps in the process will be registering your business. 

SAMSUNG ANNOUNCES NEW 2018 HOME ENTERTAINMENT LINE-UP

Samsung Electronics unveiled its 2018 home entertainment line-up at the company’s First Look in New York event. Samsung highlighted details about its flagship QLED TV models and its expanded line-up of UHD, Premium UHD and Ultra-Large Screen TVs. With ground-breaking design elements, enhanced picture quality and intuitive smart capabilities, Samsung’s 2018 QLED line empowers consumers to enjoy content without distractions – even when viewers are not actively watching.

GOOD DRIVERS ARE AN INVALUABLE ASSET TO ANY FLEET

With trucks an ever-present reality on South African roads, it is important that their drivers adhere to strict health and safety standards. This is not always easy when they have to deal with heavy work schedules, poor roads, bad fellow drivers and numerous other challenges.

NEW ZEISS MICROSCOPE TO REVOLUTIONISE DENTISTRY IN SA

ZEISS South Africa has introduced a new dental microscope that is expected to dramatically enhance micro-dentistry in the country. The new ZEISS EXTARO 300 allows for increased efficiency and less time spent in the dentist’s chair.

START WITH THE END IN MIND

There was a time when there simply wasn’t much choice of products to buy or services to use. You used the local doctor, shopped at the greengrocer or butcher, milk was milk, and if you look all the way back to the year 1908, the only car on offer was a Ford Model T. As the world becomes a village and purchases can be made in cyberspace from anywhere in the world, not only do products have to stand out from the crowd, but customer service must be exceptional.

LUSITO LAND – THE FESTA CONTINUES

The 2018 Lusito Land Festival is fast approaching, and lovers of Portuguese cuisine and culture are in for a treat at the festival’s new venue in Cayman Road, Alewynspoort. The festival will take place between 26th April to 1st May, take a two-day break and resume on the 4th to 6th May 2018. This festival promises to be a celebration of exceptional food, music and fun.

TECH GIANT ON THE DANCE FLOOR

Generation Y and Millennials have grown up constantly stimulated by and connected to technology, so it stands to reason that the music of their generation reflects this too. The amplified sensory experience provided by Electronic Dance Music (EDM) fits perfectly into what the genre’s fans want and expect. As Arthur C. Clarke famously said, “any sufficiently advanced technology is indistinguishable from magic” and it’s this statement that encapsulates the intensity of the EDM experience.

COST EFFECTIVE WAYS TO TRAIN STAFF

Training budgets are usually the first to undergo cuts when an economic recession knocks on the door. Yet having a skilled workforce is a critical element of success for any organisation and company. The importance of training your employees, both new and experienced, cannot be overemphasized.

SUPPORTING A HEALTHY IMMUNE SYSTEM

After the December break and a stretch of rest and relaxation, it’s likely your immune system has been given a much-needed boost. But, moving back into the school and work space means you’ll be exposed to far more germs and viruses than at home. Keeping your immune system at optimal levels to keep illness at bay becomes essential.

UNTRAINED TRUCK DRIVERS COSTING THE ECONOMY BILLIONS

South Africa’s roads are infamous for claiming many lives throughout the year with a notable increase over the festive season. The World Resources Institute has found that the country ranks 42nd in terms of road fatalities.

BAKWENA RECORDS SINGLE FIGURE FATALITIES IN DECEMBER AND JANUARY

Concessionaire operator of the N1N4 toll route, Bakwena announced today that it recorded nine fatalities in December 2017 and three between 1 and 15 January 2018 on the N1N4 toll route.  This figure is significantly lower than 2016 when 12 fatalities occurred in December 2016 and 19 in January 2017.

COMPANIES NEED NOT REVERT TO B-BEEE FRONTING TO SECURE TENDERS

Companies should not be compelled to adopt B-BEEE fronting to secure tenders as there are legitimate avenues to achieving the same result,” says Arnoux Maré, CEO of Innovative Solutions Group TM.

RELIVE YOUR HOLIDAY IN BRILLIANT COLOUR AND REDUCE STRESS LEVELS

The mass exodus from city centres towards the seaside, bush or campsites over the December break creates ideal moments to capture and treasure. But with the mad rush into the new year, sometimes the fabulous holiday memories dissolve under stress and busyness. A recent study showed that reminiscing can reduce stress levels significantly. Dr Mauricio Delgardo and Megan Speer, who published the study in the Natural Human Behaviour journal are quoted as saying, “'When uncontrolled, psychological stress can drive us far from a desirable state, (but) enhancing positive feelings by reminiscing about the past may be one way to bring us back.”

FROM BIG TO BEST

Not all tech giants were founded by university drop-outs in a garage. Success stories abound in the technology space – from the first dotcom billionaires to newer app-based business ideas, there’s no shortage of content on the ‘how-to’ of business. With today’s thrust toward instant gratification, such stories may inspire young entrepreneurs to put everything on the line for their ‘big idea’. But there really isn’t such a thing as an overnight success.

PREPARE TO BE COOL

Back to school and work can be an exciting time – new beginnings to go along with all the New Year resolutions made. But with today’s frenetic pace, being organised is essential, especially if you want to ensure you and your family eat healthily throughout the day. This is where a freezer comes into its own – use it to store pre-prepared food as well as leftovers and additional ingredients to stave off waste and save time.

THE RISE AND RISE OF THE SMARTPHONE

Can you even imagine your life without your smart phone? It hasn’t taken long for these must-have devices to become an essential and integral part of daily life. It’s estimated that as much as 58.7% of the world use smartphones. But how have they changed the way we do things?

https://deviceatlas.com/blog/17-mobile-market-statistics-you-should-know-2017

SPLASH OUT THIS SUMMER

The exquisite South African climate means everyone can really get out and about during the summer months from sporting activities like cycling, swimming or hiking, to enjoying long lazy days at the pool or an energetic night dancing. Of course, every activity needs to be documented for sharing and reminiscing. Can your smart phone keep up with you though?

EMPLOYING ONE PERSON PER HOUR IN 2017

Innovative Staffing Solutions, a subsidiary of Innovative Solutions Group TM, has employed one person for every working hour of 2017 in industries such as transport, engineering, manufacturing, logistics, hospitality and agriculture. This comes amid news by Statistics South Africa that businesses shed jobs 31,000 jobs in the third quarter. It is the third consecutive quarter that businesses have bled jobs.

DO BUSINESS ON THE MOVE

Entrepreneurs and freelancers need exceptional mobile ability and with it, excellent security for their data

The Global Entrepreneurship Index for 2016 report says that ‘entrepreneurship is key to reducing unemployment and powering growth globally.’* This is particularly relevant to South Africa, where the unemployment figures are challenging, so to say the least. Although a study that tracked over 5,0000 American entrepreneurs pointed out that those who kept their day jobs when starting a business had a 66% better chance of succeeding than those who quit their jobs to start, this doesn’t exactly bode well for South Africans who simply can’t find a job.**

NORTH WEST GOES DIGITAL

The official opening ceremony of the Lesego Digital Village in Ratlou, 70km north-west of Mahikeng in North West Province was attended by more than 1,000 members of the community and 250 VIP guests on Friday, 8th December 2017. The area is remote and health services are inaccessible for most of the 2,000 residents, most of whom live in abject poverty.

GO BIG AND DO MORE

Time is a precious resource and ever since the 18th Century when a clock was first used to synchronise labour, time has been equated to money. The adage, ‘time is money’ evolved from this. Which is why time-saving inventions and devices are so important in today’s world.

SARS PENALISES TAX-PAYERS

In a scandal-weary nation such as South Africa, the latest revelations in the Gupta state capture saga, the implication of key South African Revenue Services (SARS) employees, and the delivery of Finance Minister, Malusi Gigaba’s, mid-term business speech have shocked even the most jaded of South Africans.

TURNUP MUSIC LAUNCHES ON SAMSUNG Z SERIES

Being the ultimate gateway that has been successfully hosting local talent for over a year now, TurnUp Music has joined forces with Samsung and officially announced the launch of a streaming service on the Samsung Z Series mobile devices.

PEOPLE-CENTRIC HEALTH & SAFETY TRAINING

If we were to rewind to 125 years ago, a vastly different picture of labour safety would emerge.  What was then largely an agricultural economy, was moving swiftly into the industrial age, and more significantly, South Africa was experiencing the gold mining boom.  The machinery aiding a new era of economic growth and productivity was bigger, faster and more dangerous.

TURN DOWN THE HEAT AND KEEP YOUR COOL

Do you struggle to fall asleep on these hot South African summer nights, or do you toss and turn, waking up exhausted? This might be caused by the fact that your bedroom temperature is too high at night. Maybe you’re trying to save on electricity by not turning on an air conditioner in the summer, but if you didn’t know, the temperature can affect your sleeping patterns.

ZEISS LAUNCHES KINEVO® 900

New robotics system offers doctors greater precision and saves time

ZEISS has announced the launch of its new Robotic Visualization System™, KINEVO® 900, which is designed to deliver more functionality than any other surgical microscope today.

SAFETY EXCELLENCE REQUIRES HIGH LEVEL OF COMMITMENT FROM COMPANIES

Business leaders have a lot on their minds. When they are not fine-tuning their business strategies or looking for new ways to optimise operations, they are interrogating local and international market trends, sourcing new talent and exploring potential innovations.

TOP CHALLENGES FOR SMALL BUSINESSES IN SOUTH AFRICA

Despite government’s efforts to create an enabling environment for the promotion and

development of Small to Medium Enterprises (SMEs) in South Africa, SMEs continue

to face several challenges, from dealing with a lack of access to finance and a tricky regulatory environment, to overcoming cash-flow and labour issues.

INNOVATIVE STAFFING SOLUTIONS OFFERS TO HELP OUT OF WORK LONG-HAUL TRUCK DRIVERS

Outsourcing company, Innovative Staffing Solutions, which forms part of the Innovative

Solutions Group™, has offered to help find new work opportunities for the many truck

drivers who stand to lose their jobs following the launch of Transnet’s new Durban to Johannesburg fuel pipeline.

SAFETY WINS WITH PPE COMPLIANCE

The Occupational Health and Safety Act (OHS Act) requires any employer to maintain a safe work environment that is without risk to their workers.  Also, companies must provide and maintain all the equipment and systems that are necessary for staff to do the work, in a condition that will not affect the health and safety of workers. Before Personal Protective Equipment (PPE) is issued, it is the employers responsibility to remove or reduce any potential danger to the health and safety of the employee.

IMMEDIATE BENEFITS OF OUTSOURCING

Labour outsourcing has become a necessity in South Africa as many industries are held to ransom by organised labour.  The mining, transport and agriculture sectors are generally hit hardest by industrial action. According to the Industrial Action Report, South Africa experiences an average of 85 strikes per annum. Their research shows that ±335,000 workers are responsible for 5,2 million working days lost per year.

WINNERS OF THE 2017 BWASA BUSINESSWOMAN OF THE YEAR AWARDS ANNOUNCED

Johannesburg, 7 September 2017–The Businesswomen’s Association of South Africa (BWASA), in conjunction with headline sponsor Sasol, has announced the winners of the 37th annual Businesswoman of the Year Awards. Ms Faith Khanyile, Ms Johanna Mukoki, Dr Shaheda Omar and Prof Cheryl de la Rey were winners in the corporate, entrepreneur, social entrepreneur and education categories respectively.

Guess what? We won the pitch! Samsung South Africa appointed PR Worx as its preferred communications partner for the SSA region! 

Read all about it:

SAMSUNG APPOINTS PR WORX AS IT'S PREFERRED COMMUNICATIONS PARTNER FOR SSA REGION

When award-winning PR meets cutting-edge electronics, be prepared for innovative market disruption.

Pioneering marketing communications agency, PR Worx, has been selected by leading global consumer electronics brand, Samsung, to manage its public relations within the Southern African region. The appointment follows a competitive pitch process and is effective immediately. 

Samsung has mandated PR Worx to provide strategic PR counsel and communication efforts, including driving master brand and product awareness, managing stakeholder engagement, thought leadership, media relations and crisis communication.

“The appointment of PR Worx was an obvious choice for Samsung South Africa. We wanted to work with a PR agency that understands our company’s proposition and the industry we’re in, but is also as agile and innovative as our brand in the conception of creative ideas. We believe we found in PR Worx a communications partner who will be able to tactically influence consumer’s mindsets in the region,” said Justin Hume, Chief Marketing Officer, Samsung South Africa. “Visibility is key to us and the strength of the PR Worx team’s credentials, their approach to innovation and challenging the industry norm make them ideal to carry Samsung’s vision forward and reach our business goals of increased market penetration and revenue growth.” 

Samsung is a respected global brand known for its innovative technology which has seen it claim several world firsts such as the CDMA phone, the first MP3 player phone and the first digital TV and Blu-ray player to the first 3D vertical NAND memory chip. Samsung was also ranked as the World’s 7th Best Brand 2016, ahead of its competitor brands, by Interbrand. Locally, Samsung took top honours at the Sunday Times Top Brands Awards in the consumer category, at the Generation Next Awards, at the Product of The Year Awards as well as at Ask Africa 2016/2017 Icon Brands.

Madelain Roscher, Founder and Managing Director of PR Worx, added, “Samsung’s technological advancements are seeing the world move into what’s coined as the fourth industrial revolution and for obvious reasons the ‘Internet of Things’ (IoT) becomes top of mind. With all of that comes a great story that’s unknown to many consumers which needs to be mined within the PR space. Samsung is making bold and sustained investments in research and development, pushing the boundaries of science and technology and exploring innovative lifestyle trends, based on a deep understanding of what people need and want. This approach to innovation and an intense understanding of stakeholder mapping, are but some of the similarities PR Worx shares with Samsung. By putting the relevant consumers at the centre of our targeted communications efforts, we believe we will be winning hearts, building strong brand communities and encouraging deep and meaningful conversations and relationships with Samsung’s customers.” 

Boasting some of the best content and creative talent in the PR industry, which recently saw the firm claim no less than 12 PRISA Prisms at the recent 2017 awards, PR Worx is delighted to partner with the magnanimous Samsung brand to disrupt the status quo with innovative PR.

“We are confident in the award-winning agency’s unparalleled expertise, creativity and ability to expand our media presence in South Africa among our target audiences,” concluded Hume.