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CEO - Madelain Roscher

Described as a Public Relations (PR) guru by her peers, Madelain Roscher is the Managing Director of PR Worx, a full-service marketing-communications agency, which she established in 2001. With 22 years’ in-depth industry experience based on an impressive consulting and corporate career, the firm has achieved remarkable successes under her leadership.

Notably, PR Worx is the highest awarded public relations firm in Africa having been honoured as the best in Johannesburg, Ekurhuleni, South Africa and Africa awards for nine consecutive years. Madelain also won the 2019 Africa Women Leader Award by the World Women Leadership Congress and Awards, 2017 Woman of the Year: Media category; the Most Influential Women in Business award; was recognised as the Most Admired PR Professional in South Africa; and was the first person to receive the Public Relations Institute of SA’s Lifetime Achievement Award.

Her knowledge of the sector and developing commercial strategies that are impactful and that generate a maximum measurable return on investment for her clients, are some of her strongest service offerings. Her responsibilities include strategic business development for her own firm and that of PR Worx’s blue-chip client portfolio.

Prior to starting up PR Worx, Madelain was head of South African Airways’ worldwide corporate communications function and the airline’s global spokesperson for a period of six years. During this time, she was one of two employees that was selected from 25,000 airline staff to represent South Africa in Switzerland as part of an aviation MBA programme.

Madelain thrives on challenges, particularly those that expand her company’s reach. Her most recent project involved setting up strategic partnerships with 25 independent communications’ firms across Africa, which means that PR Worx can now manage all Pan-African clients’ requirements.

She is also a frequent and highly rated speaker on industry related topics and has spoken at various local and international platforms.

With a present and past client base that spans SMEs, corporates, Pan-African blue-chip companies and multinational corporations, PR Worx services a broad range of industries and sectors:

 

 

 

 

 

 

 

 

 

 

 

 

 

 

With a dedicated focus on staying true to our clients' business objectives and communications strategies, PR Worx creates targeted and measurable campaigns that combine the most appropriate weapons in our arsenal to generate demonstrable results that work within any budget.

 

With our fingers firmly on the pulse of every aspect of modern and traditional public relations, you can rest assured of extensive coverage that reaches the relevant media, targeted towards your audience and where they are most likely to be.

 

Our expert account managers will guide you through every stage of the campaign process, at all times guided by a senior level account director, working alongside a seasoned in house creative team of designers, journalists and account executives.

 
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WHAT OUR CLIENTS SAY

PR Worx has provided us with exceptional services in our marketing, communications & public relations campaigns.

We are very happy with the service provided to us.

- Minister Shuichiro Kawaguchi, Embassy of Japan

We are very satisfied with the service provided to us by PR Worx and would recommend them to anyone.

- Arnoux Marais, CEO

AWARDS & ACCOLADES

PR Worx is a multiple award winning public relations agency, having won numerous PRISA PRISMS, IABC Gold Quills, PMR Africa awards as well as other international accolades over the years.

  • 2019 PRISA PRISM Awards across 6 categories: 

                  Bronze for Launch of a new service, product or category for Doritos Bold Nation

                  Silver for SA Campaign of the Year for Niknaks #LovedByTheStreets

                  Silver for Corporate Communication for The Moti Group

                  Overall Winner for Best PR Professional Chantal Riley

                  Special mention for consumer PR for an existing product, service or category for Niknaks #LovedByTheStreets

                  Special mention for PR on a shoestring for Mpact Recycling Month 2018

  • 2019 MD, Madelain Roscher: Africa Women Leader Award 2019 

  • 2018 Ekurhuleni’s Best PR Company – PMR Africa

  • 2018 PRISA PRISM Awards across 6 categories: 

                  Gold for PR on a Budget for Lusito Land

                  Gold for Business to Business for Innovative Solutions Group

                  Silver for Samsung in the Technology category

                  Silver for NGO work for Lusito 

                  Bronze for Bakwena’s Public Sector campaign

                  Bronze for Sponsorship for Lusito

  • 2017 Madelain Roscher, Woman of Stature - Woman of the Year: Media Award

  • 2017 PRISA PRISM Awards across 12 categories: 

                  Best Mid-Size PR Agency in South Africa

                  Gold for Mimi Women’s Corporate Responsibility campaign

                  Three silver awards for Mimi’s NPC, NGO and Campaign of the Year

                  Special award for Mimi: Shoestring Budget campaign

                  Silver for Bakwena Platinum Corridor Concessionaire in the Public Sector category

                  Silver for handling SA Express’s May Day crisis communications campaign

                  Silver for Animal Defenders International NGO campaign to relocate 33 lions from South America to a safe haven in South Africa

                  Bronze for Animal Defenders International’s Environment campaign

                  Bronze for our sponsorship campaign for DSTV Delicious International Food & Music Festival

                  Special award for PR for an existing product: DSTV Delicious International Food & Music Festival

  • 2016 Ekurhuleni’s Best PR Company – PMR Africa

  • 2015 Ekurhuleni’s Best PR Company – PMR Africa

  • 2015 PRISA PRISM Awards across 2 categories: 

                  Gold Award Winner in the PR on a Shoestring Category

                  Bronze Award Winner in the Community Relations Category

  • 2014 Best Public Relations Company in Ekurhuleni (PMR Africa)

  • 2014 PRISA PRISM Awards across 5 categories:  

                  Gold Award Winner in the Lifetime Achievement Category – Madelain Roscher

       Gold Award Winner in the Best Public Relations Professional Category – Chantal Riley

       Gold Award Winner in the Best Up and Coming Public Relations Professional Category – Shannon Roscher

       Gold Award Winner in the Community Relations Category

       Top Award Winner in the Publications Category

  • 2014 Ekurhuleni’s Best PR Company – PMR Africa

  • 2013 PRISA PRISM Awards across 8 categories: 

       Gold Award Winner in the Community Relations Category

       Silver Award Winner in the PR on a Shoestring Budget Category

       Silver Award Winner in the Crisis Management Category

       Silver Award Winner in the Media Relations Category

       Bronze Award Winner in the Corporate Responsibility Category

       Honourable Mention in the Social Media for Public Relations Category

       Honourable Mention in the Corporate Responsibility Category

  • 2013 Ekurhuleni’s Best PR Company – PMR Africa

  • 2012 International Association of Business Communicators (IABC) African Gold Quill Award in the Best Media Relations in Africa Category

  • 2012 Best PR Company in Ekurhuleni – PMR Africa

  • 2012 PRISA PRISM Awards across 8 categories: 

      Gold Award Winner in the Event Management Category

      Gold Award Winner in the Crisis Communications Management Category

      Gold Award Winner in the Best Up and Coming Public Relations Professional Category

      Silver Award Winner in the Corporate Social Responsibility (CSI) Category

      Bronze Award Winner in the Corporate Social Responsibility (CSI) Category

      Bronze Award Winner in the Corporate Communications Category

      Bronze Award Winner in the Media Relations Category

      Bronze Award Winner in the Online Crisis Communications Category

  • 2012 Ekurhuleni’s Best PR Company – PMR Africa

  • 2011 PRISA PRISM Awards across 5 categories: 

      Gold Award Winner in the Corporate Social Responsibility (CSI) Category

      Silver Award Winner in the PR on a Shoestring Category

      Silver Award Winner in the Media Relations Category

      Silver Award Winner in the Crisis Communications Category

      Silver Award Winner in the Soccer World Cup Campaign Category

  • 2011 International Association of Business Communicators (IABC) African Gold Quill Award in the Corporate Social Responsibility (CSI) Media Relations Category

  • 2011 Most Admired Individual in PR Industry for Madelain Roscher – PMR Africa

  • 2011 Best PR Agency in South Africa (small category) – PMR Africa

  • 2011 Ekurhuleni’s Best PR Company – PMR Africa

  • 2010 City of Johannesburg’s Best Public Relations Company – PMR Africa

  • 2010 Ekurhuleni’s Best PR Company – PMR Africa

  • 2010 PRISA PRISM Gold Award Winner in the Corporate Social Responsibility (CSI) Category

  • 2008 Meritorious Award Winner in Most Influential Women in Business Awards

  • PRISA PRISM Award Winner for Special Events