CEO - MADELAIN ROSCHER
Described as a Public Relations (PR) guru by her peers, Madelain Roscher is the Managing Director of PR Worx, a full-service marketing-communications agency, which she established in 2001. With 25 years’ in-depth industry experience based on an impressive consulting and corporate career, the firm has achieved remarkable successes under her leadership.
Notably, PR Worx is one of the highest awarded public relations firm in Africa, having been honoured as the best in Johannesburg, Ekurhuleni, South Africa and Africa awards.
Madelain also won the 2019 Africa Women Leader Award by the World Women Leadership Congress and Awards, 2017 Woman of the Year: Media category; the Most Influential Women in Business award; was recognised as the Most Admired PR Professional in South Africa; and was the first person to receive the Public Relations Institute of SA’s Lifetime Achievement Award.
Her knowledge of the sector and developing commercial strategies that are impactful and that generate a maximum measurable return on investment for her clients, are some
Prior to starting up PR Worx, Madelain was head of South African Airways’ worldwide corporate communications function and the airline’s global spokesperson for a period of six years. During this time, she was one of two employees that were selected from 25,000 airline staff to represent South Africa in Switzerland as part of an aviation MBA programme.
Madelain thrives on challenges, particularly those that expand PR Worx’s reach. Her most recent project involved setting up strategic partnerships with 25 independent communications’ firms across Africa, which means that PR Worx can now manage all Pan-African clients’ requirements.
She is also a frequent and highly rated speaker on industry related topics and has spoken on various local and international
OUR PR TEAM
Madelain is always the first to admit that her team is as capable as she is.
With a present and past client base that spans SMEs, corporates, Pan-African blue-chip companies and multinational corporations, the PR Worx team services a broad range of industries and sectors:
AVIATION
ENVIRONMENT
GENERAL
COMMERCE
INSURANCE &
RISK
MINING
BEAUTY
FASHION
GOVERNMENT
IT
PROPERTY
EDUCATION
FINANCIAL
HOSPITALITY
LIFESTYLE
SPORT
ELECTRONICS
FOOD &
BEVERAGE
HUMAN
RESOURCES
LUXURY
TECHNOLOGY &
COMMUNICATION
ENTERTAINMENT & EXHIBITIONS
FRANCHISING
INDUSTRIAL
MEDICAL
TRAVEL &
TOURISM
PR Worx provides clients with bespoke marketing-communications solutions for every occasion, offering a full range of traditional and digital public relations services. Our campaigns combine the most appropriate communications tools to generate demonstrable results that work within any budget.
Our public relations professionals, whether in content creation, creative or account management, think outside the box, but we also understand that relatability is key to your success and ours. Our expert account managers will guide you through every stage of the campaign process and will work smartly and determinedly to help make you and your brand shine.
AWARDS & ACCOLADES
PR Worx is a multiple award-winning public relations agency, having won numerous PRISA PRISMS, IABC Gold Quills, PMR Africa awards as well as other international accolades over the years.
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2023 PMR Best PR Agency in Gauteng Award
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2023 PRISA PRISM Award - Gold for Crisis Communications - Richester Foods
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2022 Global Business Awards: Best Full Service Communications Agency - Africa
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2021 PRISA PRISM Awards across 2 categories:
Silver for Campaign of the Year for ISG - WTF Truck
Bronze for NGO Campaign for Potatoes South Africa
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2021 Global Business Insight Award - Most Outstanding Full-Service Marketing & Communications Agency - Global
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2021 MEA African Business Awards Best Independent PR Company - JHB
Best full-service Public Relations Agency - Africa
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2020 MEA African Business Awards Best Independent PR Company - JHB
Best full-service Public Relations Agency - Africa
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2020 PRISA PRISM Awards across 4 categories:
Silver for consumer PR for an existing product, service or category for #NikNakAmaCollision
Bronze for Public Sector campaign for FP&M SETA
Bronze for Internal or Employee Communication for Sentech Connect
Bronze for Business to Business for the ISS Durban Showcase
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2019 MEA African Business Awards Best Independent PR Company - JHB
Best full-service Public Relations Agency - Africa
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2019 PRISA PRISM Awards across 6 categories:
Bronze for Launch of a new service, product or category for Doritos Bold Nation
Silver for SA Campaign of the Year for Niknaks #LovedByTheStreets
Silver for Corporate Communication for The Moti Group
Overall Winner for Best PR Professional Chantal Riley
Special mention for consumer PR for an existing product, service or category for Niknaks #LovedByTheStreets
Special mention for PR on a shoestring for Mpact Recycling Month 2018
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2019 MD, Madelain Roscher: Africa Women Leader Award 2019
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2018 Ekurhuleni’s Best PR Company – PMR Africa
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2018 PRISA PRISM Awards across 6 categories:
Gold for PR on a Budget for Lusito Land
Gold for Business to Business for Innovative Solutions Group
Silver for Samsung in the Technology category
Silver for NGO work for Lusito
Bronze for Bakwena’s Public Sector campaign
Bronze for Sponsorship for Lusito
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2017 Madelain Roscher, Woman of Stature - Woman of the Year: Media Award
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2017 PRISA PRISM Awards across 12 categories:
Best Mid-Size PR Agency in South Africa
Gold for Mimi Women’s Corporate Responsibility campaign
Three silver awards for Mimi’s NPC, NGO and Campaign of the Year
Special award for Mimi: Shoestring Budget campaign
Silver for Bakwena Platinum Corridor Concessionaire in the Public Sector category
Silver for handling SA Express’s May Day crisis communications campaign
Silver for Animal Defenders International NGO campaign to relocate 33 lions from South America to a safe haven in South Africa
Bronze for Animal Defenders International’s Environment campaign
Bronze for our sponsorship campaign for DSTV Delicious International Food & Music Festival
Special award for PR for an existing product: DSTV Delicious International Food & Music Festival
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2016 Ekurhuleni’s Best PR Company – PMR Africa
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2015 Ekurhuleni’s Best PR Company – PMR Africa
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2015 PRISA PRISM Awards across 2 categories:
Gold Award Winner in the PR on a Shoestring Category
Bronze Award Winner in the Community Relations Category
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2014 Best Public Relations Company in Ekurhuleni (PMR Africa)
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2014 PRISA PRISM Awards across 5 categories:
Gold Award Winner in the Lifetime Achievement Category – Madelain Roscher
Gold Award Winner in the Best Public Relations Professional Category – Chantal Riley
Gold Award Winner in the Best Up and Coming Public Relations Professional Category – Shannon Roscher
Gold Award Winner in the Community Relations Category
Top Award Winner in the Publications Category
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2014 Ekurhuleni’s Best PR Company – PMR Africa
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2013 PRISA PRISM Awards across 8 categories:
Gold Award Winner in the Community Relations Category
Silver Award Winner in the PR on a Shoestring Budget Category
Silver Award Winner in the Crisis Management Category
Silver Award Winner in the Media Relations Category
Bronze Award Winner in the Corporate Responsibility Category
Honourable Mention in the Social Media for Public Relations Category
Honourable Mention in the Corporate Responsibility Category
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2013 Ekurhuleni’s Best PR Company – PMR Africa
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2012 International Association of Business Communicators (IABC) African Gold Quill Award in the Best Media Relations in Africa Category
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2012 Best PR Company in Ekurhuleni – PMR Africa
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2012 PRISA PRISM Awards across 8 categories:
Gold Award Winner in the Event Management Category
Gold Award Winner in the Crisis Communications Management Category
Gold Award Winner in the Best Up and Coming Public Relations Professional Category
Silver Award Winner in the Corporate Social Responsibility (CSI) Category
Bronze Award Winner in the Corporate Social Responsibility (CSI) Category
Bronze Award Winner in the Corporate Communications Category
Bronze Award Winner in the Media Relations Category
Bronze Award Winner in the Online Crisis Communications Category
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2012 Ekurhuleni’s Best PR Company – PMR Africa
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2011 PRISA PRISM Awards across 5 categories:
Gold Award Winner in the Corporate Social Responsibility (CSI) Category
Silver Award Winner in the PR on a Shoestring Category
Silver Award Winner in the Media Relations Category
Silver Award Winner in the Crisis Communications Category
Silver Award Winner in the Soccer World Cup Campaign Category
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2011 International Association of Business Communicators (IABC) African Gold Quill Award in the Corporate Social Responsibility (CSI) Media Relations Category
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2011 Most Admired Individual in PR Industry for Madelain Roscher – PMR Africa
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2011 Best PR Agency in South Africa (small category) – PMR Africa
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2011 Ekurhuleni’s Best PR Company – PMR Africa
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2010 City of Johannesburg’s Best Public Relations Company – PMR Africa
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2010 Ekurhuleni’s Best PR Company – PMR Africa
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2010 PRISA PRISM Gold Award Winner in the Corporate Social Responsibility (CSI) Category
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2008 Meritorious Award Winner in Most Influential Women in Business Awards
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PRISA PRISM Award Winner for Special Events