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New QLED TV features Direct Full Array, Bixby and Ambient Mode for even better picture quality, intuitive control and seamless design

JOHANNESBURG, South Africa – 8 March 2018 – Samsung Electronics unveiled its 2018 home entertainment line-up at the company’s First Look in New York event. Samsung highlighted details about itsflagship QLED TV models and its expanded line-up of UHD, Premium UHD and Ultra-Large Screen TVs. With ground-breaking design elements, enhanced picture quality and intuitive smart capabilities, Samsung’s2018 QLED line empowers consumers to enjoy content without distractions – even when viewers are not actively watching.

“Our 2018 line-up of televisions are truly our most innovative and sophisticated yet, designed for today’s consumer who is mindful of the aesthetics of their space,” said Mike van Lier, Samsung Director Consumer Electronics. “We are excited for consumers to experience our new TV line-up and features that offer more freedom to decide where and how the TV can be best enjoyed within the home.”

Samsung’s 2018 line-up features new innovations that enrich the lives of consumers by reimagining how TV integrates into the living room, how consumers enjoy their content and how they interact with their devices.

Highlights of the 2018 line-up include:

Ambient Mode Ambient mode provides useful information throughout the day – even when consumers aren’t activelywatching movies and TV. It can play music as well as display news headlines, traffic reports and weather updates. For wall-mounted TVs, Ambient Mode can mimic the pattern on the wall behind the TV to create an astonishing visual effect in which the TV blends seamlessly into the wall.

One Invisible Connection*

The new One Invisible Connection is one slim cable that combines both consumer’s power and AV data tothe TV. Available up to 15 meters, it frees consumers from having to place their TV near data or power outlets.

Smart TV, Featuring Bixby

The QLED line’s smart capabilities offer revolutionary ways to set up the TV and find content. Effortless Login uses the new SmartThings app* to drastically reduce the time it takes to set up a new TV. The new Universal Guide enables consumers to navigate across supporting streaming services and live TV throughone intuitive menu. And with Samsung’s intelligence platform, Bixby** consumers can use voice commandsto bring up their favourite shows and control compatible devices.

Direct Full Array

The Q8F and Q9F QLED TVs deliver stunning images with pristine contrast through Direct Full Array (DFA) technology. Direct Full Array uses a panel with zones of smartly controlled backlighting that adjust automatically to deliver deep blacks and pure whites.

Audio Line-up

Samsung offers four new audio products that offer clear and immersive sound tailored to the different ways that individual consumers set up and use their home theatre systems.

• HW-K950: With front-firing, up-firing and new side-firing speakers, the HW-K950 Dolby Atmos sound bar creates an extraordinary cinematic experience that delivers 7.1.4 surround sound. • HW-N650: Designed for gamers, the HW-N650 sound bar features Acoustic Beam Technology that puts consumers at the centre of the action.

• HW-NW700: The HW-NW700 sound bar features a wall-mounted design that perfectly complements QLED TVs so that they both blend beautifully into any home environment. • VL550: The VL550 includes a unique metal dial that consumers can attach to any metallic surface and use to control music with the sound of their voice.

Samsung 2018 TV Line Details***

In response to rising consumer demand Samsung is reinforcing its commitment to ultra-large screen televisions. The 2018 Samsung TV line features 9 series across the QLED TV, Premium UHD, UHD and Ultra-Large Screen display range, available in a variety of sizes. Models in the 2018 line-up feature both flat and curved display options.

• QLED TV: Models in the 2018 QLED TV line-up include – Q9F (65”, 75”, 88”), Q8F (55”, 65”, 75”), Q7C (55”, 65”), Q7F (55”, 65”, 75”) and Q6F (49”, 55”, 65”, 75”, 82”). The QLED TVs feature enhanced colour and contrast, HDR10+ compatibility, Ambient Mode, Smart TV enhancements with Bixby Voice, One Remote Control and the One Invisible Connection.**** • Premium UHD: Models in the 2018 Premium UHD TV line-up include NU8500 and NU8000. The Premium UHD TVs include features such as dynamic crystal colour, HDR10+ compatibility, clean cable solutions and Smart TV enhancements with Bixby Voice and One Remote Control.

• UHD: Models in the 2018 UHD TV line-up include NU7100 (75”, 65”, 55”, 50”, 43”, 40") and NU7300 (65”,55"). These UHD TVs include features such as 4K UHD and HDR picture capabilities, clean cable solutions, slim design and Smart TV capabilities.

*SmartThings is available on iOS and Android-powered devices.

** Bixby service ability may vary by country or carrier. Voice Command recognises English (US), Mandarin Chinese and Korean. Not all accents, dialects and expressions are recognised. The list of features that can be controlled by voice commands via Bixby will continue to expand. Mobile functionality compatible with Samsung Galaxy 8 series or higher with Bixby function. Samsung Account log-in and data network (wifi or internet connection) required to fully operate Bixby features.

***The product line, details and availability vary depending on the region. ****One Invisible Connection applies to Q7 and higher models except Q8F. One Remote Control applies to NU7400 and higher models.

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About Samsung Electronics Co., Ltd.

Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, network systems and memory, system LSI, foundry and LED solutions. For the latest news, please visit the Samsung Newsroom at

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