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Twenty-five talented, beautiful, and inspirational women took one step closer to the coveted Mrs South Africa title on Friday evening. This came as the prestigious beauty pageant and women empowerment programme unveiled its 25 finalists at a glamorous Winter Ball event hosted at Emperors Palace Hotel in Johannesburg.

Mrs South Africa offers married women an acclaimed self-discovery programme that aims to celebrate and further develop the skills of the strong, talented and confident female leaders. The organisation provides women with an opportunity to invest in themselves and to play a part in bettering the lives of those around them.

With all the semi-finalists embodying the values which the organisation prizes, demonstrating their strength, resilience, and grace throughout the trying times of the pandemic, 25 finalists were selected to proceed to the next stage of the competition. Despite the challenging circumstances brought on by Covid-19, all contestants remained committed to the programme and worked selflessly on various community involvement initiatives, noted Mrs South Africa Chief Executive Officer, Joani Johnson.

“We pride ourselves on offering our contestants training in a variety of life- and empowerment skills, and I would like to recognise and applaud each of our semi-finalists for all their hard work and their immense personal and professional growth,” she said.

“Mrs South Africa has built a formidable ecosystem of social impact and game-changers who are committed to developing and strengthening their communities. I am equally proud of and honoured by every woman who has made her way through the programme thus far, and who has joined us in creating a movement of positive transformation.”

The finalists announcement followed three days of intensive deliberations by an expert independent panel of seven judges, including reality TV star Lebo Jojo Gunguluza; former Miss South Africa Tansey Coetzee; public relations expert Madelain Roscher of PR Worx; former Mrs South Africa Jacqueline Ferns; former Mrs South Africa Matapa Maila; and medical doctor and model Dr Fezile Mkhize. Leading audit, tax and advisory firm PKF Oktagon acted as the independent auditors to ensure the integrity of the results are in line with international pageant standards.

Owing to strict COVID-19 protocols, the Winter Ball event was attended by a small group of people, with the event livestreamed to a larger audience.

Mrs South Africa prides itself on its commitment to diversity, and uplifting and celebrating women of all creeds, race, religion, culture and abilities, and celebrates the top 25 finalists.

With such a talented and inspirational group of ladies, it will be exciting to see what these women will accomplish next, and just who will take the Mrs South Africa crown in November.

The new Mrs South Africa will be crowned at the finals at Emperors Palace on Friday, 26 November 2021.

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