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ACCOUNT DIRECTOR

PR Worx is looking to employ a dynamic and experienced Account Director, who is a motivated self-starter, a team player, understands the importance of customer service, able to work under pressure and manage multiple clients and deadlines.

The AD has over ten years of public relations agency experience. The AD serves as a primary client contact, providing strategic direction and guiding the execution of the tactical elements of clients’ public relations campaigns. The AD reports directly to the Managing Director and to the Operations Director and is responsible for the daily oversight, management and implementation of assigned clients’ integrated communications campaigns. The AD will manage and mentor Account Managers, Senior Account Executives, Account Executives and Account Coordinators.

 

The AD has mastered the strategic development and tactical execution of integrated marketing communications campaigns and has demonstrated crisis communications experience. ADs should have exceptional leadership and client relationships.

Job Description:

  • Consults on a range of marketing-communication techniques available and recommend them as appropriate, and shows proficiency in the implementation of these campaigns. 

  • Proficient in crisis communications and understands the priorities when dealing with clients and the media.

  • Demonstrates sound knowledge of our clients’ business and the industry in which they operate; you also understand related industries and their impact on your clients’ business.

  • Demonstrates the ability to build and manage strategic press relationships, achieving exceptional coverage for your clients through strategic and creative work with trade, specialist and broad reach media.

  • Implements smart methodology and delivers strategic and comprehensive PR services placed in the context of clients’ businesses and the industry in which they operate.

  • Effectively manages core coverage campaigns such as features and review programs.

  • Serves the press to the highest professional standards.

  • Demonstrates the ability to produce high quality written material in a timely manner.

  • Demonstrates proficiency in all areas of writing including plans, opinion pieces, presentations and proposals, all of which reflect a clear understanding of your client’s business and industry.

  • Provides day-to-day management of client campaigns and is regarded as the first point of contact by clients, inspiring their loyalty and trust.

  • Develops and drives strategy, planning and budget setting processes.

  • Ensures all work produced by teams is completed in a timely manner, is branded and produced to the highest possible standard.

  • Proactively seeks opportunities to contribute to client retention/growth and client satisfaction.

  • Proactively identifies potential clients.

  • Develops and maintains strong relationships with client contact(s).

  • Develops and maintains successful relationships with key media members.

  • Successfully and respectfully manages a team of Account Manager, Senior Account Executives, Account Executives, Account Coordinators and Writers as assigned.

  • Develops, implements and oversees targeted public relations strategies for clients.

  • Guides PR team in the development and execution of tactical plans for clients.

  • Oversees regular client reporting – weekly, monthly and quarterly.

  • Keeps abreast of each client’s industry, competition and coverage.

  • Continually looks to identify various client opportunities.

  • Oversees and assists with team’s identification, pitching and follow-up with editorial opportunities and new media opportunities.

  • Writes and publishes articles when appropriate.

  • Attends weekly status meetings with client and events, when appropriate and required.

  • Oversees the development of press kit documents as well as news releases and pitch letters.

  • Develops press tour schedules, appointments; secures meetings at trade shows.

  • Works with social media team to strategise client posting plans.

  • Gets actively involved in tenders, strategies and pitches.

  • Serves as a mentor for junior staff members.

 

Responsibilities


People:

  • Demonstrates leadership qualities including the ability to motivate, inspire, delegate, empower and develop relationships with team members.

  • Manages direct reports in accordance with PR Worx’s brand values, people and operational principles.

  • Ensures effective skills development programs are in place for your direct reports to enable them to deliver on their objectives.

  • Demonstrates the ability to lead and inspire your team, as appropriate.

Finance:

  • Contributes to the overall achievement of your business unit’s business plan and client Service Level Agreements.

  • Manages monthly clients Scopes of Work for monthly retainers or agreed-upon deliverables.

  • Manages and implements client budgets.

Operations:

  • Oversees and reviews your team’s timesheets to ensure programs are run on time and on budget.

  • Ensures your teams follow PR Worx reporting protocol.

Knowledge, abilities, education

Communications, Marketing or Journalism degree, or at least ten years related experience and demonstrated skills as senior management.  Corporate affairs and crisis communications background.  Ability to manage diverse daily workloads and priorities.  Established media relationships and contacts are a must. Additionally, you need to have strong written and verbal skills, in-depth media knowledge, computer literacy, and a proven track record of managing the workflow of busy accounts.

 

The successful candidate will be joining a highly energetic, self-driven team and will play a vital role in shaping the strategic communications direction for our domestic and international client base.

 

If you meet the requirements in the above job description, please email your CV to info@prworx.co.za by18 September 2020.

SENIOR GRAPHIC DESIGNER

PR Worx is looking for a senior graphic designer to join our dynamic team from 1 September 2020. Persons applying for the job need to be able to work under pressure, keep up with stringent deadlines and deliver the highest quality of work at all times.

This position is for you if you can work in an extremely fast-paced and pressured working environment.

Graphic Designer Wanted

Your duties as a Graphic Designer will include:

  • Bringing the brief and concept to life based on the client’s needs and vision.

  • Preparing mockups and presenting to clients before deciding on a final design/concept.

  • Editing proofs to client’s specifications and getting signoff/approval before finalising artwork.

  • Working and collaborating with art directors, copywriters, photographers and other designers.

  • Adapting and rolling out approved concepts to various media, above and below the line.

  • Adhering to a client’s brand identity and guidelines.

  • Communicating with internal and external stakeholders about progress of projects and any issues that may arise.

  • Working with external departments to extend concept and visuals to other internal and external marketing-related material.

  • Making sure artwork is correct and supplied in the right format/sizes/colour codes before being sent to press and production facilities.

  • Work on multiple briefs at the same time.

  • Study design briefs and determine requirements.

  • Schedule projects and define budget constraints.

  • Conceptualize visuals based on requirements.

  • Prepare rough drafts and present ideas.

  • Develop illustrations, logos and other designs using software or freehand.

  • Use the appropriate colors and layouts for each graphic.

  • Work with copywriters and account director to produce final design.

  • Test graphics across various media.

  • Amend designs after feedback.

  • Ensure final graphics and layouts are visually appealing and on-brand.

  • Keeping budget, time and production constraints in mind.

 

Graphic Designer Skills


Graphic Designer skills you will need:

  • Be creative, adaptable to trends and conceptualise original ideas

  • Have a strong, well-rounded portfolio that showcases your individual design aesthetic

  • Good communication skills to accurately convey your concepts to clients and team members

  • Excellent programme skills, especially with design and photo-editing software

  • Exceptional creativity and innovation

  • Excellent time management and organisational skills

  • Accuracy and attention to detail

  • An understanding of the latest trends and their role within a commercial environment

  • Professional approach to time, costs and deadlines

  • Website development in WIX and WordPress

  • Be a skilled user of design software such as, Adobe Illustrator, Photoshop and InDesign

  • Mindful of clients’ needs and the time and costs associated with what you will be delivering

  • Have an active interest in art/design and passionate about the work you deliver

 

If you meet the requirements in the above job description, please email your CV to info@prworx.co.za by 29 August 2020.

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